Stat24 - Professional web statistics, clickMap, SEM services

Statistics guide


Basic terms

Administrator

is a person who sets up an account and has the right to manage it via the interface.

Cookie

is a sequence of alphanumeric characters which is downloaded by a browser during a page view and transmits it to the server at each subsequent page view of a selected website.

Cookies enable differentiation of particular visitors to the website.

User

the so-called cookie - is a person using website resources, identified by a sequence of alphanumeric characters (cookie).

An Internet user manages cookie files alone on the computer and may use many cookie files.

A new user

This is a user (cookie), who visited a monitored website for the first time in a selected period of time.

A returning user

is a user whose visit to the monitored website has been previously recorded.

Users

Summary

Summary of a number of visitors to a monitored website. This bookmark displays data presenting the number of users divided into returning users and new users who made a visit in a selected period of time:

  • 24 hours - a number of new users and returning users distributed by hours compared to the rest of the current time and the previous day. An average number of visitors from the last hour is displayed as well.
  • 7 days of a week - Apart from a number of users, an average figure from a particular day of the week and an average number per 24 hours compared against other days of the current and previous week is displayed;
  • 31 days of a month - apart from a number of users, an average number per 24 hours compared against the days of the current and the previous month is shown.
  • 12 weeks - apart from a number of users, an average weekly number compared against other weeks of the current and the previous quarter is displayed.
  • 12 months - apart from a number of users, an average monthly number compared against other weeks of the current and the previous year is displayed.

 

A comparison of a number of visits, users and page views

In one place you get figures presenting users, visits and page views in particular months in the current and previous year. A graphical version facilitates display of single figures i.e. users, visits and page views.

Average time spent on the website

Average time spent on a website by a user is the sum of duration of all visits on the website divided by a number of visitors (cookies). Statistics presented by hour, weekdays, month days, weeks and months. These data will facilitate checking how much time in average users spend on a particular subpage, with division into visits, which will significantly enhance the analysis.

Users' loyalty

Data in Users' loyalty bookmark allow specifying a degree of users' attachment to the website. The determinant of user's loyalty is the number of visits made by the user in a defined time interval. The data are available for the four recent months.

A comprehensive chart – number of users - displays a number of users per number visits. Information on the number of visits, number of users and a month for which the data are presented, are available here.

A comprehensive chart – percentage data - displays an increase of the number of users per number visits. it is possible to observe an increase of loyalty with respect to a previous month (green arrow), decrease (red arrow) as well as a percentage change of loyalty with respect to the previous month.

Visits

A visit - is a sequence of consecutive page views made by one user (cookie) on a particular website. An interval between consecutive page views cannot exceed 30 minutes. If the this rime limit is exceeded, the visit is counted as a second visit.

A summary of a number of visits

This is a value presenting a number of visits in a selected time interval (24 hours, 7 days, 31 days, 12 weeks, 12 months) and the average from this period.

Length of a visit

This is a number of page views per one visits. We may specify the length of visits distributed by:

  • hours - displaying results from the current and the previous day by hours;
  • by weeks - displaying results from the current and the previous week by days;
  • by days of a month - displaying results from the current and the previous month by days;
  • by weeks - displaying results from the current and the previous quarter by weeks;
  • by months - displaying results from the current and the previous year by months;

 

Width of a visit

JThis is a ratio of a number of pages viewed by a user (cookie) during a visit to the total number of pages. The width is expressed as a percentage (divided into a selected period of time) with respect to all pages of the website.

A number of visits

This is a number of visits, which began in a selected period of time.

Duration of visits

This is a summed up duration of all visits in a selected period of time divided by a number of visits.

50 recent visits

These statistics present a detailed description of 50 recent visits made on the website. You may obtain details about visits covering a particular page of a website by selecting a script of this page from the list of scripts in the left panel of the interface.

For each of the presented visits, the following information is available:

  • date - an accurate date of launching the visit;
  • location - geolocalization information: country, region and town/city. In the case of some visits, only a country and region or only country may be identified;
  • System - technical information about the browser, operation system, screen resolution, colour level;
  • IP address and user's domain name;
  • Referrer (if exists);
  • Keyword - if the referrer is a search engine;
  • A number of previous visits to the website;
  • Duration of a visit;
  • Length of a visit;
  • Visits (as a percentage);
  • A path of a visit along with the duration of particular page views. If a visit consists of more than 20 page views, first ten and last ten page views are presented, and a phrase 'ignored page views: ' is displayed between them along with a summarised duration of these page views;

Recent visits details

These statistics present a detailed description of 50 recent visits made on the website. For each of the visits, the following details are presented: start date, user's location, browser technical details, IP address or user's domain name, referrer, keyword, a number of previous visits to the website, duration of the visit, length of the visit, width of the visit and the path of the visit.

In 'Recent visits' details' you may find information:

  • whether a particular visit was a single page view visit (a single page visit - includes only one page view i.e. the user visited only one page of the website). In the case of this visit, a visited website is simultaneously the starting and a finishing page of a visit. A single page view visit duration is 0.
  • A visit starting time is a time of the first page view on the website. Duration is counted for double or multiple page view visits.
  • Visit finishing time is a time of the last page view on the website.
  • Duration of a visit is a summed up duration of all page views during one visit.
  • Depth of a page during a visit is a number of pages visited by the user prior to reaching a desired subpage.
  • A path of a visit - is a sequence of subpages visited in a row by one user during one visit.

Time distribution

Data concerning time distribution allow easily compare a number of visits against visits duration i.e. the number of visits in a selected period of time.

A comprehensive chart – number of users - displays a number of visits for particular time intervals of the visit.

A comprehensive chart – percentage distribution - facilitates a percentage assessment of a number of visits as regards their duration.

Distribution by length

Data included under 'Visits - Distribution by length' facilitate comparison of visits and their duration i.e. a number of pages viewed during one visit.

A comprehensive chart – number of users - displays a number of visits for particular lengths.

A comprehensive chart – percentage distribution - facilitates a percentage assessment of a number of visits as regards their duration.

Page views

Page view - is an event consisting in viewing one of the subpages while browsing the website.

A cookie view - is a view made by a user, whose cookie has been recognized (if the visit to the page is not the first visit).

A non-cookie view - is a view made by a user, whose browser does not accept cookies. Thus, non-cookie views are not assigned to particular users and are not taken into consideration as visits.

A summary of a number of cookie/non-cookie views

The bookmark presents a comparison of a number of cookie views (recognized user), non-cookie (unrecognized user), summary of page views and the average divided into particular time intervals.

Duration of a page view

is a time elapsed from one page view until another page view during the same visit to the website. It is assumed that the duration of the last page view is always 0 and is not defined in the statistics. An average page view duration may be examined by a selected time interval:

  • 24 hours - contains information about the average time per hour spent for one page view;
  • 7 days of a week - contains also information about the average time per 24 spent for one page view and the average from one day of a week compared against the remaining days of a week;
  • 31 days of a month - contains also information about the average time per 24 spent for one page view compared against the remaining days of a month;
  • 2 weeks - contains also information about the average time per week spent for one page view compared against two previous quarters;
  • 2 months - contains also information about the average time per month spent for one page view compared against two previous months of this year and the previous year.

Referrer - is an electronic document which brought the user to the monitored website.

Summary

A summary of referrers - is a wheel chart comparison of referrers depicting the manner of getting to a monitored website by users. The bookmark contains a number and a percentage ratio of particular sources of traffic on the website: search engines, direct referrers, standard websites, catalogues and pages stored on a disk. This number presented for the current month and three previous months.

Referring pages

These are pages which brought the user (cookie) to the monitored website, bur cannot be classified as catalogues or search engines. The referring pages are divided into domestic and foreign ones. A number of visits, an average visit duration or visit length for a previous or current month and in general (from the beginning of statistics) are presented for each category. You may also observe domains of particular websites and after selecting a domain, accurate website addresses which redirect users to the monitored website. The data are presented for the current month and three previous months.

Search engines

search engine - is system (or a website employing this system) for searching web pages by keywords. In 'Search engines' submenu, you will find information about search engines, which brought the users to the monitored website, specifying domains, where the search engines are implemented. The data specify a number of visits made by the users redirected from particular browsers, average visit duration and their length. The data pertain to users (cookies) which were brought to the monitored website via a search engine, with division into the current month and three previous months. After having selected a particular browser domain, you will fins a list of keywords, which brought the user to the website under consideration.

A keyword is a word or a phrase entered in the browser, which brought the user to a monitored website.

Catalogues

This is a set of website addresses grouped by thematic categories. In 'Catalogues' submenu, like in Search engine submenu, information concerning the catalogues from which the users were redirected to a monitored website has been placed. The presented data specify a number of visits made by the users redirected from particular catalogues, average visit duration and their length. The data are presented for the current month and three previous months.

Geolocalization

Summary

The interface contains data on geographical location of the visitors to the monitored website. 'Summary' submenu contains the percentage of users connecting the website from abroad, who visited the website in different time periods:

  • 24 hours - contains also information about the average number of foreign users who visited the website per hour compared against the rest of the 24 hours;
  • 7 weekdays - contains also information about the average number of foreign users who visited the website on a particular day of the week and the average from 24 hours. Data presented in comparison with the remaining week and the previous week.
  • 31 month days - contains also information about the average number of foreign users who visited the website on a particular day compared against remaining days of the current month and the previous month.

Continents

The bookmark contains distribution of users by continents. All the information is presented on a wheel chart for the current month and for a general period (from pasting the script to your source code).

World

the presented information pertains to the number of users (as percentage as well) from particular countries for the current month, previous month and as a general from pasting the script to the source code of a monitored website.

Regions

the presented information pertains to the number of users (as percentage as well) from particular regions for the current month, previous month and as a general from pasting the script to the source code of a monitored website.

Cities in Poland

A city (agglomeration) a set of towns connected by strong functional and economic links. The presented information pertains to the number of users (as percentage as well) from 49 largest towns and cities for the current month, previous month and as a general from pasting the script to the source code of a monitored website.

Technical information

Operation systems

An operation system is basic software facilitating computer operation. 'Operation systems' submenu contains information concerning types of operation systems used users of the monitored website: nominal figures as well as percentage of popularity of particular operation systems. Additional statistics available under 'Operation systems' include:

  • Basic information on operation systems - information comparing a number and percentage of users using Unix, Windows and other operation systems.
  • Popularity of Unix systems - contains ranking of popularity of different varieties of Unix. Each variety contains numbers and percentage values for users of particular systems.
  • Popularity of Microsoft systems - contains ranking of popularity of different varieties of Microsoft operation system. Each variety contains numbers and percentage values for users of particular systems.

All the information is presented for the current month and the previous month and as a general period (from pasting the script to you source code).

Browser

A browser - software facilitating display of websites on the computer screen. 'Browsers submenu' contains information on the percentage of particular browsers used by the users of a monitored website as well as a number of users using a particular website. Additional statistics available under 'Browsers' include:

  • Browsers - basic information - here are presented basic figures and percentage values informing about different varieties of browsers used to view the monitored website.
  • Browsers popularity - a ranking of popularity of browsers presenting numeric and percentage information concerning the number of users.
  • Popularity of Microsoft browsers - contains ranking of popularity of different types of Microsoft browsers. Each variety contains numbers and percentage values for users of particular browser.
  • opularity of Netscape browsers - contains ranking of popularity of different types of Netscape browsers. Each variety contains numbers and percentage values for users of particular browser

All the information is presented for the current month and the previous month and as a general period (from pasting the script to you source code).

Language versions

These statistics provide information about language versions of the browsers of visitors to the website. There is a number and a percentage of users of browsers for each language version provided. Additional statistics available under 'Language versions' include:

Language versions of the browsers' users - a list of all recognized browsers used by visitors to the website is presented.

All the information is presented for the current month and the previous month and as a general period (from pasting the script to you source code).

Resolution

Resolution - is the number of pixels viewed on the computer screen, calculated as a product of pixels vertically and horizontally. 'Resolution' submenu contains a wheel chart presenting the number of users preferring high resolution. Resolution, which have not been recognized are presented as 'unrecognized'. All the information is presented for the current month and the previous month and for a general period (from launching the statistics).

A number of colours

This is a maximum number of colours that can be displayed on the screen. 'A number of colours' presents figures and percentages about the level of colours of computer screens of the visitors. The statistics present a number of users presenting a particular option of colours. Some levels of colours may not be recognized. If this is the case, they are presented as 'unrecognized'. The data are presented for the current month and the previous months and for a general period (from launching the account)..

Rankings

Ranking of IP addresses

A list of IP addresses, from which the website was visited, arranged by a number of visits from particular IP addresses.

Ranking of keywords

A ranking of the most popular keywords which help users to find the website. The statistics contains also information about visits for each keyword. These data present the most effective keywords and facilitate analysis of users' behaviours as regards the keywords which help them find the website.

Ranking of the most popular paths

the most popular paths of visits i.e. the paths followed by the visitors to the website. These data are presented in the form of a list of scripts corresponding to pages visited in a particular order by the users.

Ranking of profiles

A profile of a visit is a set of pages visited by a user during a visit. Unlike in the case of Paths of visits, the order and repetitiveness of page views are not taken onto consideration.

Here is presented information concerning the number of visits, paths and profiles, their percentage of the total as well as the average time of duration. Data from the current month and three previous months are presented here.

Conversion

User conversion

Conversion is an indicator of effectiveness of a website, which informs about the effectiveness of performance of projects, tasks and expectations to be performed by the website.

User conversion is shown as a percentage; a ratio of the number of users who visited a particular subpage (e.g. with thanks for an order in the Internet store) to the number of all users who visited the website.

These statistics are available for each counting script.

Visits' conversion

Conversion is an indicator of effectiveness of a website, which informs about the effectiveness of performance of projects, tasks and expectations to be performed by the website.

Visits' conversion is shown as a percentage; a ratio of the number visits to particular subpage (e.g. with thanks for an order in the Internet store) to the number of all visits on the website.

These statistics are available for each counting script.

Account management

A counting script - is a JavaScript code which allows counting the statistics. For proper operation of statistics, it is important to place a counting script in the source code of a page.

Only the administrator of the account can add a new script. Under 'Script', you must type in a name and select a type of script. Next click 'Confirm' to apply the modifications. A new script will be automatically added and a code to pasted in the source code of a selected website will be generated.

Types of scripts:

  • HTML - a script for monitoring html pages; It may be applied for PHP and ASP pages as well.
  • KLIK HTML - a script for monitoring link clicks e.g. redirecting to another website.
  • FLASH - script for monitoring FLASH pages; This technology facilitates combination of vector graphics and bitmaps.
  • KLIK FLASH - a script for monitoring FLASH elements clicks.
  • SSL - for monitoring SSL encrypted pages.

It is also possible to edit an existing script by selecting a script and clicking 'Edit'.

Distribution of scripts

HTML script - a script for examining HTML page views to be placed within BODY section of the source code. It is recommended to place scripts just before the closing BODY tag.

KLIK HTML script - in the script for monitoring clicks, the 'www' phrase should be replaced with the address of a website to which a user is to be redirected. For instance: <a href='http://hit.stat24.com/hitredir/ id=d033_NbH34aszuCa.lEkH.y7/url=www.stat24.com'> and place it in any area of the BODY section.

FLASH script - a script for monitoring Flash files views is embedded directly in swf files. To do that, place a counting script i.e. LoadMovie in a place where you want to count views. Next, create a MovieClip in an invisible part of the scene or beyond the scene, on any layer; however, the frame LoadMovie should be placed in the area of frames containing MovieClip. Give it a name (Instance Name) 'flash_target'.

KLIK FLASH script - a script for the monitoring of Flash clicks are embedded directly in swf files. Therefore, you need to place a flash script in accordance with the above description and replace the phrase 'www' with the address of a page to which visitors are to be redirected.

SSL script - a script for monitoring SSL encrypted pages is placed just like HTML script.

Administrator

Only the Administrator has full rights to perform any operations on the interface. The administrator is a person who manages the account and who may render selected or all resources available and enable the stat24 interface.

IP blockade

It is possible to ignore traffic from some IP addresses in the statistics. This function enables ignoring 'artificial traffic' - affecting the statistics by tour own visits e.g. visited made by company's employees. You may block either a single IP address or a range of IP addresses. To ignore your own visits, after clicking 'A single IP address', type in your IP address (at the bottom of the interface).

Referrer's blocking

Referrers - are the websites which help the users to get to the monitored website. The referrers include also website pages, which redirect users to other pages of the same website. Some websites have several domains/web addresses. Therefore, some referrers may be removed i.e. ignored in the statistics. You may remove up to 10 domains with subdomains.

Counter

is a tool facilitating display of data about the number of users, visits and page views.

Refreshing

This is a figure which defines a period of time after which stat24 interface is to download and display updated data.

Data record

It is possible to save data displayed in the interface. You may record the data from the interface in four ways.:

Copying data to clipboard

After clicking 'save' button in the right upper corner, the presented data will be recorded in the clipboard on your computer disk. Next, you may paste the data in any file or document.

Downloading data to a text file

After clicking 'txt' icon in the right upper corner, the presented data will be recorded in a text file.

Copying data to Excel

After clicking 'Excel' icon in the right upper corner, the presented data will be recorded in a text file. Due to special separators, data copied to Excel will be pasted as a table.

Printing data

After clicking a 'print' icon in the right upper corner, the presented data will be recorded in a text file.

QuickStats

Our users may use QuickStats, situated on the left of the interface. This panel displays information concerning:

 

  • A number of views - a number of page views made by users during a selected time interval.
  • A number of visits - a number of page views made by users during a selected time interval.
  • A number of users - a number of visitors in a selected time interval.
  • Average page view duration - this is a total average time spent by the user on the website within a selected period of time.
  • Average visit position - defines the position of a specific subpage during a visit in a selected period of time.
  • A number of visit beginnings - defines which subpage began the visit in a selected period of time.
  • A number of visit endings - defines which subpage ended the visit in a selected period of time.
  • A number of visits without referrers - defines a number of visits made by users, who typed the name of a monitored website directly in the browser.


All the QuickStats are presented as general, for current day, for previous day, for previous week or month. Additionally, all the subpages may be sorted by data (the subpages are arranged in a descending order of data values).

You may also sort subpages by name. After selecting an option, the figures in QuickStats are displayed next to the name of a script.